the Memorable and the Bold; the Color Red …

Hello my favorite fashionistas! I want to give you a new perspective in the fashion world today. So grab a seat, a sip of your favorite coffee, and let’s dive into the world of color psychology and the major role it plays in the fashion industry. 

It would only be just if l used the color red as an example today due to the influence it has on the runway, from the Aesthetik to the iconic Valentino Red. Even Audrey Hepburn is quoted as having said that “there is a shade of red for every women”. And this season the runway is awash with the color!

Color has the ability to highly influence human behavior which has the greatest impact in marketing for designers. Color is viewed as a personality trait to the consumer, which then helps us fashionistas create our own vibe and story in which ever reality we choose to live in that day.

From confidence to dangers, red is the most emotional color of them all. This color may cause to enhance metabolism, increase respiration rate and raise blood presser all without you even noticing it is happening. (hint: which is why we have red carpets and red stop signs.) This color is associated with energy, passion, danger, strength and power. Which means you should be diligent with what occasion or event you wear this color to. 

 Because of its magnetic pull it has on our subconscious this color worn to the right event it can Influence and attract all the right people in the room. Have a board meeting, pitching a project, land a new client or want to make that sale? Red is the perfect color to incorporate into your wardrobe that day since it is associated with powerful energy and prosperity. Not only will you be viewed as success, but this warm shade motivates you to take action and win! 

Balenciaga, Rick Owens, and Helmut Lang all dominated this season by taking the classic power suit in captivating shade of red. 

Fun Fact: A study of almost 60 years of results has shown that football players and football teams that wear red shirts win more matches. Winners Wear Red!! So make your next impression a memorable one by wearing this bold color to your next event. 

Till next time, M.S.

Maira Sanchez is a New York City transplant by way of Texas. She is a budding fashion designer that has a ridiculous obsessive love of cats … even though she is deathly allergic.

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